Within the degree program "Business Psychology" students may choose a special direction (major) from 3rd semester onwards. The majors which can be chosen from are Marketing & Sales and HRM & Organization. Both majors (MJ) consist of the following modules:
- MJ Business Psychology I
- MJ Business Psychology II
- MJ Research Project I
- MJ Research Project II
- Business Administration Elective I
- Business Administration Elective II
- Business Administration Elective III
- MJ Law
- MJ Bachelor-Seminar
Within the major Marketing & Sales students therefore take part in the courses consumer psychology, advertising psychology as well as three business administration electives from the following selection:
- Brand Management
- Regional Marketing
- International Marketing Management (in English)
- Markets and Market Behavior in Northern Europe
- Sales Management
- Marketing-Controlling
- Marketing Plans (in English)
- Strategic and operative Marketing
Within the major HRM & Organization students will take part in the courses Organizational Psychology, Occupational Psychology as well as three business administration electives from the following selection:
- The Economic and Socio-Political Environment of a Company
- Basics of Human Resource Management
- Selected Topics of Human Resources & Management
- Strategic and Operative Human Resource Management
- Strategic Management
- Seminar - Human Resource Management
