Public Services & Management

This area of emphasis opens up another professional field in the services sector and also at the interface between businesses and administration, for example in public administrations, public companies and non-profit organizations. This accommodates the change process in the service industry and creates the basis for conveying  a greater practical service competence.

The aim is to train future business leaders on a broad scale by teaching management skills that are cross-functional and generic, for example in the areas of Human Resources, Marketing, Health or Broadcasting.