Destination Management

Tourism takes place mostly in public, multipurpose areas and offers services from many different suppliers that both have to cooperate and compete with each other. The development of tourism in a destination is also determined by influences both from the public and the state in the form of regional development policies, the subvention of certain touristic structures etc.

Therefore, the emphasis area Destination Management mainly deals with the basics of management and the development of destinations within conflicting interests of locals, visitors, and the many private and public stakeholders. It prepares for a career in regional, national, and international organizations. As in all touristic emphasis areas, a realistic approach is guaranteed by examples of the international praxis and case studies.