Seite drucken | Fenster schließen
Modul 9686

International tourism management
International tourism management

Studiengang Master International Tourism Management.
ModulbezeichnungInternational tourism management
Kürzel
Untertitel
Lehrveranstaltung
Semester 1    
ModulverantwortlicherProf. Dr. Wolfgang Georg Arlt
DozentProf. Dr. Wolfgang Georg Arlt
SpracheEnglisch
Zuordnung zum CCCompulsory lecture course
Lehrform / SWSLecture, seminar-like lessons, case studies, literature course; 4 hours per week (SWS)
Arbeitsaufwand
   Präsenzstudium60 Std.
   Eigenstudium120 Std.
Kreditpunkte6
Voraussetzungen
Lernziele / KompetenzenThe module’s aim is to deepen the knowledge of international tourism management and to identify its specifics, to analyse and to work out appropriate instruments for its structure. On the one hand the students will get to know touristic demand behaviour and on the other hand the strategies and methods of internationally operating touristic service providers. The module will enable the students to understand the structures, concepts and instruments of touristic service providers’ management with an international context and to deal adequately with problems. According to this the module also will thematise the industry-specific differences.
InhaltImpartation of the following content:
-    Touristic service providers’ strategies to internationalise and globalise,
-    Company organization,
-    Management structure,
-    Financing possibilities,
-    Internationalisation of touristic value chains
-    Demand behaviours
-    Small and medium-sized touristic businesses and internationalisation

Studienleistung
PrüfungsleistungPresentation / seminar paper
MedienformenData projector, blackboard, literature
LiteraturColes, Tim: International business and tourism: global issues, contemporary interactions, London et al. 2008.
Scherle, Nicolai: Bilaterale Unternehmens-Kooperationen im Tourismussektor: ausgewählte Erfolgsfaktoren, Wiesbaden 2006.
Weaver, David Bruce: Tourism management, 4. Aufl., Milton 2010.
Witt, Stephan F.: The management of international tourism, 2. Aufl., London et al. 1995.

Seite drucken | Fenster schließen