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Modul 9683

Business Studies / Economics
Business Studies / Economics

Studiengang Master International Tourism Management.
ModulbezeichnungBusiness Studies / Economics
Semester 1    
ModulverantwortlicherProf. Dr. Eric Horster
DozentDipl.-Kfm. Werner Kiehn
Zuordnung zum CCcompulsory elective subject
Lehrform / SWS

seminar; 2 SWS

   Präsenzstudium30 Std.
   Eigenstudium45 Std.

Lernziele / KompetenzenAppropriation and reproduction of specific subjects; ability to narrow down topics individually is required; competence to focus on main points and illustrate their significance with the help of practical examples; improvement of presentation skills; classification, critical reflection, and evaluation of the conveyed content through a written assignment.
InhaltThe course consists of two main parts. In the first part the basics of economics are being discussed. Contents include such things as the basics of the economic principle, types of markets and companies, supply and demand, the main functions of management, elements and structures of management systems.
The second part focuses on services marketing. The knowledge about services and its characteristics as well as the management of services is a prerequisite for further study. Topics discussed are: consumer behavior, marketing research in service marketing, relationship marketing, crisis management, and service recovery.
StudienleistungAn active group work participation is expected; a critical confrontation and reflection of the lecture content is required
PrüfungsleistungPresentation has to be held. Also a written assignment of a specified field has to be handed in

MedienformenProjector / video / blackboard / hand-out
LiteraturKrugman und Wells (2012): Economics; Zeithaml, Bitner und Gremler (2009): Services Marketing; Additional literature will be announced within the lecture.
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