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Modul 9688

International Master-Forum
International Master-Forum

Studiengang Master International Tourism Management.
ModulbezeichnungInternational Master-Forum
Semester 1    
ModulverantwortlicherProf. Dr. Wolfgang Arlt
DozentAll ITM Master course professors
Zuordnung zum CCCompulsory course
Lehrform / SWSSeminar-like Forum, excursion
2 hours per week (SWS)

   Präsenzstudium30 Std.
   Eigenstudium150 Std.
Lernziele / KompetenzenGetting to know the theoretical approaches and methods of empirical working. Exchange of different perspectives within the context of the studies and the planning of career entry in different countries. Acquisition of intercultural communication and language competence.
Inhalt-    The students will get the chance to ask their questions based on the connection between the introduction of ongoing research projects in the context of the West Coast University and foreign cooperation universities. In this process the students will be animated to develop contours and priorities for their own research projects. Destination as a part of the competition.
-    Political, economic, organisational, socio-cultural and regional parameters
-    Product policy as inner-organisational coordination
-    Product policy as branding
-    Communications policy
-    Distribution policy
-    Destination management
-    Hospitality as a product’s element
-    Competition strategies
-    Market research
In this Master-Forum the lecturers’ input alternates with the students’ oral contributions. Analytic and reflexive handling of terms, theories and empirical methods regarding to the presented research projects will be trained in open discussions and small group work.

PrüfungsleistungPresentation/ seminar paper
MedienformenPresentation/ seminar paper
LiteraturDepends on your topic
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