Appropriation and reproduction of specific subjects; ability to narrow down topics individually is required; competence to focus on main points and illustrate their significance with the help of practical examples; improvement of presentation skills; classification, critical reflection, and evaluation of the conveyed content through a written assignment.
• Basics of eBusiness and characteristics of the internet. Depending on the students level of knowledge the lecturer is going to select challenges and developments from one or various sections: search engine marketing, usability and user experience, social media marketing and digital reputation management, mobile marketing, location based services and m-commerce; additional topics may be announced within the lecture.
An active group work participation is expected; a critical confrontation and reflection of the lecture content is required .
Presentation has to be held. Also a written assignment of a specified field has to be handed in.
Projector / video / blackboard / hand-out
Amersdorffer et al. (Hg.): Social Web im Tourismus; Anderson (2008): The Long Tail; Egger (2005): Grundlagen des eTourismus; Kollmann (2007): Online-Marketing; Schwarz (2007): Leitfaden Online Marketing; Weinberger (2008): Everything is Miscellaneous; Additional literature will be announced within the lecture.